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  • Mark Arevalo

Website impressions

Your website is obviously something that a prospective client will look at early on... and it’s interesting to see how professional service firms set out their ‘stalls’ online.


There’s a range of approaches and below I have chopped it down to three broad styles. We might logically assume that a firm’s visual (brand) approach relates to how they would have us perceive their way of doing business, their brand persona. I favour the first two categories, but text-led sites may provide something clients feel warm and comfortable with. You decide!