Branding

It’s the sum of everything your firm represents. Your brand communicates a business personality and shapes perceptions of who you are. It should project the expectations and promises that you give to your clients in terms of quality, service, reliability, etc and create trust and loyalty. Having a strong brand clearly helps to build your firm's reputation and enables you stand out from your competitors.
A brand is much more than a logo.

You could be perfectly happy with your brand, or you may feel the look is getting tired and not conveying dynamism, modernity, expertise, etc. Perhaps you think your firm is falling behind fresher, more confident and brand-aware competitors. You might even be wondering what a brand strategy is?

Our diagram sets out six key areas to consider when appraising/auditing your firm's brand or developing a new one. Working through the headings with your team to assess your current brand and its effectiveness will provide you with a general framework to start from. We can advise on any stage of the process and help you to develop a strong, new brand identity that will set your firm apart and increase client/market confidence.

We can initiate and advise discussions around your goals, research the market perception of your firm, help to define your top skills and carry out an audit on the effectiveness and application of your brand.

The goal is to help you to develop; your position in the market, your business objectives and a collective voice aligned to your firm's culture. Once these strategic stages are completed, we can design and implement your new brand and produce clear and concise brand manuals for your firm and it's external partners. We can also provide you with a range of design services that will support all your campaigns.

Examples of our brand manuals for professional service firms

Items to consider when visually branding your firm

GOALS
PERCEPTIONS
BEST AT
AUDIT
POSITIONING
STRATEGY
VOICE
CULTURE
BRAND & IDENTITY
WEBSITE
MARKETING
DEVELOPMENT
IDEAS
COLLATERAL
CONTENT
CAMPAIGNS